The event produced no human casualties, although there may have been some dead cows. I remember the smoke from Israeli artillery rising over Mount Hebron. It was a hot summer in Southern Lebanon, not too many years ago. Some farms had been shelled; an occurrence exceptional enough to merit the activation of the blue helmet Task Force in charge of the sector, but not quite as severe so as to actually produce a response by anyone.
Memetic ordinance is a really great label for this. I'm not sure it's really possible to definitively hide information, but at a minimum it's east to crank up the amount of static noise information in which information of value exists. This could apply both to media or intel collection. We emphasize the importance of PIR, but i think given this situation the value of PIR is even more important than we realize. The ability to focus collection relative to operations and sift through the data chaff will only increase with the further technofying of the battlefield.